Every year the Whistler Off Road Cycling Association holds one of the biggest bike swaps around. Hundreds of bikes are sold (from kids bikes to burly downhill park bikes to cruiser bikes) along with a huge assortment of bike parts, accessories, and apparel.
This is the poster advertising the 2009 event.
How to catch the eye of a youth? What would appeal to someone between the age of 6-12, make them want to get on a bike and not feel threatened by the prospect of cycling off-road? And, especially, now to reach out to young girls, letting them know that mountain biking is not just for the boys?
This poster, with its half-tone graphics and blond bombshell on the front was strategically designed with kids in mind and placed at half-pint eye level around Whistler, Squamish, and Pemberton.