An updated version of the 2009 Silly Souls Catalogue, with a pantone silver background and new product.
Every year the Whistler Off Road Cycling Association holds one of the biggest bike swaps around. Hundreds of bikes are sold (from kids bikes to burly downhill park bikes to cruiser bikes) along with a huge assortment of bike parts, accessories, and apparel.
This is the poster advertising the 2009 event.
The concept was hatched in 2000 and launched in 2002, Silly Souls by babygags inc. was the original, irreverent, funny line of apparel and accessories for the coolest babies.
The company’s continued goal is to inspire laughter and the sunny funny side of parenthood; as Charlie Chaplin said a day without laughter is a day wasted. Most infamous for original favorites like the Boob Man and Milk Junkie personality tee’s, the design inspiration continues to grow centered around Trash Talking Babies, Breast Feeding Spoofs, and the innate Bleeding Heart political nature we all come with.
Please click on a thumbnail below to see samples from the 2009 catalogue:
How to catch the eye of a youth? What would appeal to someone between the age of 6-12, make them want to get on a bike and not feel threatened by the prospect of cycling off-road? And, especially, now to reach out to young girls, letting them know that mountain biking is not just for the boys?
This poster, with its half-tone graphics and blond bombshell on the front was strategically designed with kids in mind and placed at half-pint eye level around Whistler, Squamish, and Pemberton.
The Aspens at Kicking Horse is an award winning resort next to the lively four-season Kicking Horse Mountain village centre.
This was a brochure that was distributed as a marketing piece during the sale of the townhomes. The resort was in the early phases and the brochure centred around lifestyle shots and artist renderings.
Unfortunately, due to a computer crash, there is no full resolution of the brochure available to view.