Kids Toonie Nights
How to catch the eye of a youth? What would appeal to someone between the age of 6-12, make them want to get on a bike and not feel threatened by the prospect of cycling off-road? And, especially, now to reach out to young girls, letting them know that mountain biking is not just for the boys?
This poster, with its half-tone graphics and blond bombshell on the front was strategically designed with kids in mind and placed at half-pint eye level around Whistler, Squamish, and Pemberton.